Film spending in Georgia has dropped sharply, from a record $4.4 billion in 2022 to $2.6 billion last year. “The movie business is slow in Georgia right now,” said Atlanta attorney Tom Harrold, who helped craft the state’s film tax credits.
To adapt, Trilith is betting on a new kind of star. The studio plans to dedicate about 35% of its space and resources to influencers, YouTubers, and other digital creators. “We have to skate where the puck is,” said CEO Frank Patterson. “We have to wrap our arms around this next generation of storytellers.”...