Ford is reportedly set to scrap the F-150 Lightning, once hailed by top executives as the company’s “modern Model T,” amid absolutely terrible demand. Production lines for the electric pickup remain paralyzed after an aluminum shortage halted operations last month.
A new Wall Street Journal report indicates that the F-150 Lightning is on the chopping block after $13 billion in EV losses since 2023. If accurate, this would make the money-losing truck America’s first major EV casualty...
...WSJ noted, “No final decision has yet been made, according to people familiar with the discussions, but such a move by Ford could be the beginning of the end for big EV trucks.”...
Ford Mulls Scrapping F-150 Lightning After Dismal Demand, Mounting Losses