The
NFL is continuing to move more games to streaming platforms. Now, four more regular-season games could soon be shown on YouTube TV.
According to Sports Business Journal reporters Austin Karp and Ben Fischer, YouTube is currently the favorite to land the four-game package.
“YouTube is negotiating with the NFL to acquire rights to the four games the league kept as part of its ESPN equity deal, but a number of parties remain interested in the package, sources tell SBJ. It’s unknown what that mix of games would be,” the
outlet said.
Neither YouTube nor the NFL has made a public comment. SBJ reported that there has been
“lots of inbound” interest in the package. Sources also said the deal might only last a short time as the league works on its long-term media plans.
The NFL already works with several streaming services. Amazon Prime Video shows
Thursday Night Football during the regular season.
Netflix now streams games on Christmas Day. Peacock even aired a playoff game. The league keeps trying new ways to show its games online.
YouTube has been involved before. Last season, it streamed the opening game between the
Kansas City Chiefs and the
Green Bay Packers. That game brought in nearly 20 million viewers, which likely helped YouTube’s chances in the current talks.
The four games being discussed are part of the league’s bigger media plan. The NFL held onto them during its negotiations with ESPN. Now, it looks ready to give those games to a streaming partner.
According to Sports Business Journal, YouTube is negotiating directly with the NFL for the rights. Other companies are still interested as well. The league has not said which games would be included.
NFL Network will still air most international games. However, YouTube could end up streaming some of those if talks move forward. The league clearly believes there is value in putting games on digital platforms.
There is no official timeline yet. Talks are still ongoing. Right now, YouTube is leading. If a deal gets done, fans may need another app to watch their favorite teams on Sundays.