A consumer thread

[Deus Irae]

The reckoning, and corporate learning, continues:

Sony Honda Mobility Inc., a joint venture between Sony Group Corp. and Honda Motor Co., Ltd., announced on March 25 that it was canceling the planned development of two luxury electric vehicles (EVs) due to Honda’s recent pivot away from the EV market.

Honda and Sony teamed up in 2022 with the goal of developing the AFEELA luxury electric vehicle loaded with Sony technology and advanced features to create a highly personalized driving experience, the company said.

Sony Honda Mobility’s AFEELA1 sedan had a starting price of $90,000, and was slated to include 360-degree audio technology, advanced artificial intelligence driving capabilities, and integration with Sony’s PlayStation 5 mobile gaming platform so front- and rear-seat passengers could stream movies or play video games while the car is moving...

...The joint venture’s termination of the AFEELA lineup came after Honda announced sweeping changes to its corporate EV strategy on March 12. Honda said it was canceling the planned launch of the battery-operated Honda 0 sport utility vehicle and Honda 0 Saloon sedan, as well as a fully electric Acura RSX, following record losses in its EV business that could tally more than $15 billion for the fiscal year ending March 31.
Honda is expected to post its first annual loss since the company launched on the Tokyo Stock Exchange in 1957.

Honda and Sony Cancel Plans to Launch Luxury Electric Sedan