“We know consumers are increasingly prioritizing healthier lifestyles, and we’re moving quickly to evolve our offerings to meet their needs,” Cara Sylvester, Target executive vice president and chief merchandising officer, said. “Our new cereal assortment made without certified synthetic colors makes it easier for busy families to make choices they feel good about, and shows what it means to curate a great assortment and lead with merchandising authority.”
Target already sells a range of products under its Good & Gather brand that do not contain artificial colors, flavors, or sweeteners. The products also are free of high-fructose corn syrup...
