A consumer thread

I don't see much good coming out of this on the consumer end of it all other than, maybe, the multiple lanes (which McDonald's current screws up wherever they're in use):



McDonald’s has kicked off 2026 with an ambitious shake-up plan to bring in nostalgia, technology and boost customer loyalty while adapting to changing consumer habits.

According to Mashed, the key changes in the plan include new restaurant openings, menu updates, pricing reforms and expanded digital tools.

Moving forward, the outlet reported McDonald’s plans to open more than 8,000 new restaurants globally by the end of 2026, which is part of a larger goal to reach at least 50,000 locations by 2027...

...To improve efficiency, the chain will be revamping about 27,000 drive-thru locations, with more sites changing to multi-lane formats to cut wait times and speed up bigger order volumes.

Starting in 2026, franchisees will also face more standardized pricing guidelines.

While food prices will still vary by region, individual operators will have less leeway to make adjustments...

...Behind the scenes, AI tools developed with Google Cloud are expected to support faster drive-thru ordering and reduce errors which will take the pressure off crew members...

McDonald's plans massive overhaul with major changes to restaurants, pricing and menus
 
Speaking of McDonald's:


Sloane here. A decade ago, one really powerful Facebook post helped lock in one of the internet’s most incredible fast-food myths straight into the public consciousness: the idea that McDonald’s food “doesn’t rot.” Sure, the images were unsettling, and yes, the implications were super gross, and the explanation, such as it was, went completely unchallenged until a decade later. Let’s dive in.

What most people never realized is that the viral photos of McDonald’s burgers and fries sitting out for weeks or months were not showing food resisting decay. They were showing food that had dried out. The big science news here is that mold and rot require moisture, and when moisture is removed, food does not decompose. This isn’t just a McDonald’s thing. It’s a food-all-over-the-planet thing. Without moisture, it dries out. But when it came to those Micky D’s photos, that basic fact was never mentioned. So once the outrage and disgust kicked in, no one stopped to ask, “Hey, wait, is there some additional context here?”...

This Facebook Post Nearly Ruined McDonald’s. Ten Years Later, It’s Debunked
 
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