I remember this commercial! Hondo Havlicek, future HOF coach Don Nelson, Big Red Dave Cowens... and Mrs B!
Sadly, the Bradlees stores, like Every Other store from that era & earlier, are all gone... There used to be at least two in Dorchester alone, at Field's Cornah & on Morrissey Blvd, both of which would've been within walking distance from where I live now/again...
The 1960s, '70s & '80s were the Best! No fucking filthy fucking moslems for one; and even the demonrats then were more conservative/sensible.